A recent article in Digital Camera World highlighted the issue of treasured family photos becoming inaccessible as time and technology march onwards. Hard drives can fail, image formats go obsolete, cloud services can shut down at short notice. Our precious images might be easily retrievable one day and lost forever the next.

Obviously, family photos and commercial images are very different, but the value of a company’s visual history shouldn’t be overlooked, either. Every year, businesses generate thousands of photos. New product launches, high-level employee appointments, award ceremonies, staff events, and dozens of other milestones all get recorded, whether formally or informally.

As a brand grows its history becomes ever more important. But, without due care, those legacy images can disappear.

So how do you safeguard this valuable corporate resource?

Adapt+Grow are a company dedicated to producing high-quality nutritional supplements. In the lead-up to releasing their first products - a complementary pair of new all-natural supplements designed specifically to help people deal with stress and achieve better sleep - they needed to product and brand photography to establish a brand identity and get ready to sell online.