A recent article in Digital Camera World highlighted the issue of treasured family photos becoming inaccessible as time and technology march onwards. Hard drives can fail, image formats go obsolete, cloud services can shut down at short notice. Our precious images might be easily retrievable one day and lost forever the next.

Obviously, family photos and commercial images are very different, but the value of a company’s visual history shouldn’t be overlooked, either. Every year, businesses generate thousands of photos. New product launches, high-level employee appointments, award ceremonies, staff events, and dozens of other milestones all get recorded, whether formally or informally.

As a brand grows its history becomes ever more important. But, without due care, those legacy images can disappear.

So how do you safeguard this valuable corporate resource?

A product photography case study describing the process of creating ecommerce and brand imagery for Acoori, who sell a range of room diffusers. The brand’s tagline is “sustainable luxury”, so the images needed to reflect that, and highlight the unique design features of the product, to help establish the brand and attract customers.

Product photography can represent a significant investment for a small or new business. If you haven’t been through the process before, it can also seem something of a mystery. How do you make sure the images your product photographer delivers show your product at its best? What about ensuring they align with your brand values? Read on for a guide to the process behind a successful product shoot…

Does the idea of a headshot session fill you with dread? You’re not alone - I’d estimate about 80% of clients tell me they hate having their photo taken the moment they get in front of my camera. So what’s going on, and what can we do about it?

Bella Rosa Books approached me for some lifestyle product photography. They already had catalogue-style product imagery of their books, so they were looking for something more engaging and appealing to customers. The idea being that the photos would attract more attention, showcasing the products in environments that both suited the individual books and made sense in terms of the holiday / souvenir concept that applied to the range as a whole.

One of the joys of being a product photographer is that you’re never entirely sure what you’ll be taking pictures of next. This was certainly the case when I was approached by Leamington Spa-based artist Amber Stephen, who needed photographs of her art project - a handmade sterling silver “grub grinder”.

If you're running a small business selling products of any kind, you need product photography. But does this mean having to bring in a professional product photographer? This can seem like a significant expense compared to the option of doing it yourself. This article looks at the difference hiring a product photographer can make.

As a product photographer, I mostly work with products in my studio. It’s not a huge space, though, and when local furniture company Woodberry of Leamington Spa asked me to capture images of their ranges of outdoor furniture, it would have been impractical to try to photograph them on my own premises.

So, what are the practicalities of outdoor product photography, and what do you need to consider if you want your product shot in an outdoor environment?

Adapt+Grow are a company dedicated to producing high-quality nutritional supplements. In the lead-up to releasing their first products - a complementary pair of new all-natural supplements designed specifically to help people deal with stress and achieve better sleep - they needed to product and brand photography to establish a brand identity and get ready to sell online.