A headshot photography case study describing the process of creating professional headshots for Valpak, a leading environmental compliance service provider.

The headshots were photographed onsite, with the brief of creating fresh, clean images of the staff on a white background, ideal for use in a variety of applications including email signatures, internal communications, and for the individual’s LinkedIn avatars.

Example photographs and a timelapse of the whole process are included.

A recent article in Digital Camera World highlighted the issue of treasured family photos becoming inaccessible as time and technology march onwards. Hard drives can fail, image formats go obsolete, cloud services can shut down at short notice. Our precious images might be easily retrievable one day and lost forever the next.

Obviously, family photos and commercial images are very different, but the value of a company’s visual history shouldn’t be overlooked, either. Every year, businesses generate thousands of photos. New product launches, high-level employee appointments, award ceremonies, staff events, and dozens of other milestones all get recorded, whether formally or informally.

As a brand grows its history becomes ever more important. But, without due care, those legacy images can disappear.

So how do you safeguard this valuable corporate resource?

A professional headshot is essential for anyone looking to portray themselves well online. Gone are the days when the only people who needed to worry about having a first-class headshot were aspiring actors. These days, whether they run a vast corporation or teach yoga via Zoom in their spare time, everybody’s responsible for their own ‘brand’. If you have any kind of online profile, it’s vital to ensure you’re being shown in your best light.